Direct mail is one of the most important pieces of your marketing plan. You can’t succeed as a business without it.
Developing and executing the campaign can many times be a thankless and difficult job. Today’s mailing regulations can get very complicated–postage rates are always changing and the avalanche of mail makes it hard for you to stand out from the crowd.
The right message and look is very important and must get to the target prospect in the right way on a frequent basis.
Let Direct Mail Concepts help you create your plan and help your business succeed.
Call us a for your direct mail needs.
Call at 303-898-0597 and talk to one of our full service staff or click here for a free quote on your direct mailing services.
Here are some direct mail tips to make your campaign better:
- Give a free gift to increase response
- Use short copy to tease the reader to read further or respond
- Make your offer easy to respond to
- Use graphics and color to support the message and text
- Make your offer easy to understand at a glance
- Give many reasons to buy
- Have your direct mail reviewed by an objective third party
- Consult with a direct-mail specialist
- Use a reply card or other reply mechanism
- Put a headline on the envelope
- Personalize as much as you can
- Make the offer very prominent in the copy
- Keep paragraphs short
- Break up long copy with graphics or white space
- Don’t dwell on history or background
- State your geographical service area even if its global, national, regional or local
- Keep the sales pitch positive and highlight the benefits
- Include a call to action; tell your readers exactly what you want them to do
- Use a “P.S.”–its one of the most frequently read parts of the copy
- Make it easy to purchase: credit cards, terms, etc.
- Offer a discount for a quick response and order
- Make a simple order form for faxing
- Always put a sense of urgency and deadline in your copy
- Have a call to action at the beginning, middle and end of your copy
- Use free information, free samples and a free demonstration as a marketing hook
- Offer a free consultation in addition to the free information hook
- Separate features and benefits (emphasize benefits)
- Use bullet points and small segments of information
- Get your readers involved with a contest
- Use a tear-out coupon or one with a printed perforation
- Ask plain questions and offer a simple solution
- Put in a photo of yourself or an associate’s to personalize it
- Make promises; keep promises
- Guarantee customer satisfaction
- Order your mailing list or compile it way in advance of your execution date
- Outsource things you don’t do best: printing, mail prep, design, etc.
- Put yourself on all mailing lists
- Work with a list broker to tighten list specifications
- Test different copy, headlines and offers
- Use graphics on the outside of envelopes
- Measure results and calculate ROM (Return on Mailing) dollars
- Mail frequently to a smaller subset of your list
- Plan and prepare enough mailings for three months at a time
- Print in large quantities to take advantage of cheaper printing prices
- Use mailing pieces as handouts and for sales kits
- Self-mailers are read more than stuffed envelopes
- Postcards are very efficient; usually both sides are looked at
- Print on the flap of the envelope to increase exposure
- Create excitement: “Act Now!”, “For a limited time!”, “Hurry while it lasts!”
- Its OK to send the same piece over and over for consistency
- Mail to educational institutions
- Create fun for you and your prospect with your campaign
- Tie other marketing to your mailings
- Put your website address on all mailing pieces
- Have a conversation with your prospect
- Publicize your direct-mail campaign