56 Direct Mail Marketing Tips:

Here are some tips to make your direct mail campaign better:

  1. Give a free gift to increase response
  2. Use short copy to tease the reader to read further or respond
  3. Make your offer easy to respond to
  4. Use graphics and color to support the message and text
  5. Make your offer easy to understand at a glance
  6. Give many reasons to buy
  7. Have your direct mail reviewed by an objective third party
  8. Consult with a direct-mail specialist
  9. Use a reply card or other reply mechanism
  10. Put a headline on the envelope
  11. Personalize as much as you can
  12. Make the offer very prominent in the copy
  13. Keep paragraphs short
  14. Break up long copy with graphics or white space
  15. Don’t dwell on history or background
  16. State your geographical service area even if its global, national, regional or local
  17. Keep the sales pitch positive and highlight the benefits
  18. Include a call to action; tell your readers exactly what you want them to do
  19. Use a “P.S.”–its one of the most frequently read parts of the copy
  20. Make it easy to purchase: credit cards, terms, etc.
  21. Offer a discount for a quick response and order
  22. Make a simple order form for faxing
  23. Always put a sense of urgency and deadline in your copy
  24. Have a call to action at the beginning, middle and end of your copy
  25. Use free information, free samples and a free demonstration as a marketing hook
  26. Offer a free consultation in addition to the free information hook
  27. Separate features and benefits (emphasize benefits)
  28. Use bullet points and small segments of information
  29. Get your readers involved with a contest
  30. Use a tear-out coupon or one with a printed perforation
  31. Ask plain questions and offer a simple solution
  32. Put in a photo of yourself or an associate’s to personalize it
  33. Make promises; keep promises
  34. Guarantee customer satisfaction
  35. Order your mailing list or compile it way in advance of your execution date
  36. Outsource things you don’t do best: printing, mail prep, design, etc.
  37. Put yourself on all mailing lists
  38. Work with a list broker to tighten list specifications
  39. Test different copy, headlines and offers
  40. Use graphics on the outside of envelopes
  41. Measure results and calculate ROM (Return on Mailing) dollars
  42. Mail frequently to a smaller subset of your list
  43. Plan and prepare enough mailings for three months at a time
  44. Print in large quantities to take advantage of cheaper printing prices
  45. Use mailing pieces as handouts and for sales kits
  46. Self-mailers are read more than stuffed envelopes
  47. Postcards are very efficient; usually both sides are looked at
  48. Print on the flap of the envelope to increase exposure
  49. Create excitement: “Act Now!”, “For a limited time!”, “Hurry while it lasts!”
  50. Its OK to send the same piece over and over for consistency
  51. Mail to educational institutions
  52. Create fun for you and your prospect with your campaign
  53. Tie other marketing to your mailings
  54. Put your website address on all mailing pieces
  55. Have a conversation with your prospect
  56. Publicize your direct-mail campaign